Penelope is posed in a fiery red dress and shoes, in a matching color of drinks she advertised. In addition to the dresses, the beautiful Spaniard shot a few photos in sexy swimsuits.
The Italian company that produces alcoholic beverages shows its new star in 13 colorful images, which are linked to the intriguing and mystical superstitions, such as black cats, broken mirrors or passing under ladders.
“The theme of the campaign is intense, intriguing and very chic,” said Cruz.
Photos were taken by renowned photographer Kristian Schuller, who said that the work on this calendar was an amazing experience. Campari is known for creating powerful and visually fantastic photos in all their campaigns, and the stars that were protective faces of the company were Salma Hayek, Eva Mendes, Jessica Alba and Milla Jovovich.
“We wanted to show that the power of belief can defy everything that we say goodbye to superstition as broken mirror or a black cat. Our mission is to offer Campari lover’s pleasant moments that celebrate the boldness and the magical power of the number 13,” said Bob Kunze-Concewitz, Director of Campari Group.